Sega went for the project thanks to a tech demo

When the rumors first got out that Creative Assembly was working onAlien: Isolation, I wasn’t concerned so much as I was curious how the studio landed the project. Alistair Hope and Jude Bond spoke about exactly that in an interview withEdge.

The duo led a “handful of guys” to create a proof-of-concept survival-horror game that “went a bit viral within Sega, and suddenly it seemed like this pipe dream of making a game based on the originalAlien[film] started to get some momentum,” according to Hope.

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While the company has in recent years become best known for its strategy franchiseTotal War— “We used to make sports games, until we didn’t,” noted Bond — the studio has “had to hire for this project … We’ve been very picky.”

“Now we’ve got our own floor and we’re about 100 strong, and building the team has been a bittersweet tale, I suppose,” Hope elaborated. “There have been some British devs that have had to close, and we benefited from that. At least we could find work for some very talented people.”

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