Masahiro Sakurai can’t catch a break. The “angry eyes” curse that plagued theKirbyseries seems to have followed him to Project Sora and rooted itself inKid Icarus: Uprising. How dare he try to present a character who is cute and peppy rather than dark and brooding!

Take a look above. The image on the left is taken from the Japanese box art, the one on the right from the North American box art. Pit’s eyebrows were already furrowed in the original picture, but I suppose that wasn’t good enough for the American marketing department. An open mouth? He looks like he’s having too much fun! Get rid of it!

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These minor changes to perfectly serviceable box art will never cease to amaze me. I would love to sit in on one of those planning sessions and find out exactly how these decisions come to be. I’m assuming copious amounts of Monster Energy and Jack Link’s beef jerky are involved.

Kid Icarus: Uprising’s box is getting the Kirby treatment[Tiny Cartridge]

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3DS and Wii U credit

Nintendo Switch StreetPass

StreetPass

3DS and Wii U

The Netflix Wii U app

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Pokémon Bank, Transporter and Home logos